Your Pad
Project: Charleston, South Carolina’s premier vacation rental platform, YourPad Charleston, was looking for a company logo and brand that would fit the startup’s hip aesthetic, and a new booking and informational website that provided a sleek user experience.
Our ROLE: The ROLE design team created a logo that not only uses the company’s “YP” initials, it also creates a comforting, friendly, southern hospitality vibe with the home-shaped brand mark. To round out the company’s full branding launch, the group needed more than just a logo, so we developed a full color pallette, anchored by a vibrant “Blue Steel Your Girl” blue, unique on-brand supplementary fonts, and a user-friendly, mobile website design that reflected the young start-up’s modern brand.
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