The Phoenician Resort & Spa
Project: Coordinate and execute an on-property photoshoot for the Phoenician Resort in Scottsdale for use in their winter direct mail campaign targeted at previous customers in the Northern US.
Our Role: We were tasked with numerous roles on this shoot, including sourcing the models, employee talent and hair and makeup artists, coordinating and purchasing props and wardrobe for the shoot, art directing alongside the client to achieve their goals, and of course creating and editing the final images. Working from a detailed shot list provided by the client, we photographed numerous scenarios at the resort over the two-day shoot. Using a young family with a child as the main models, the property’s newly remodeled pool and common areas were showcased. In addition to the models, the professional staff at the Phoenician, one of the property’s most famous and valuable assets, were also featured in the shoot to show the hospitality and luxurious attention to detail that greet guests upon arrival. Not only was this shoot a lot of fun to be on, it was also great success and the property received a bank of social media content imagery to use in addition to deliverable images for the direct mail campaign.